Monday, March 22, 2010


Type of Issue : Book Built
Issue Opens: 23 March, 2010
Issue Closes: 26 March, 2010

Issue Size : 10,000,000(No. of Shares)

Lower Price Band: Rs.134
Upper Price Band: Rs.145

Total Issue Size: Rs.145 Crores

Application Multiple: 40 and in multiples there off starting with atleast 40 shares.

Maximum Shares: 680(for Retail)

Information URL:

Registrar to the Issue : KARVY COMPUTERSHARE PVT LTD

Company Background

GDJL is promoted by Mr. Nand Lal Goenka, the creative entreprenuer, who is the brain behind the company, with over 40 years of experience in the gems and jewellery business alongwith his sons, Mr. Navneet Goenka and Mr. Nitin Goenka.
GDJL is in the business of cutting and polishing of diamonds and manufacturing and retailing of diamond jewellery. The Company was initially in the business of export of coloured stones. Thereafter the company expanded into diamond trade in 1994 and manufacturing of diamond studded jewellery in 2003. The company’s cutting and polishing activity was boosted in 2006 when the company established its own diamond processing unit at SEZ in Surat for processing of rough diamonds. In 2007, they set up another facility for processing of rough diamonds in Mumbai to cater to the local market and for their jewellery making operations. The company scaled up its diamond jewellery making operations by establishing a dedicated manufacturing facility in Mumbai and launched its first jewellery retail store in July 2008.
The company’s diamond jewellery is under two brands viz. CERES and G WILD catering to specific segments. They retail high-end diamond jewellery under the CERES brand targeting the top-end segment of the society while G WILD focuses on internationally designed diamond jewellery targeting the youth. The product profile includes rings, earrings, pendants, bracelets, necklaces, etc. which are manufactured using polished diamonds, precious and other semi precious stones which are set in gold. The company’s in-house team along with some select freelance designers undertake the designing of jewellery for its brands. They currently have presence in retail through 3 company operated G WILD stores, 1 store under franchisee and 1 shop-in-shop for G WILD.

The company has access to consistent supply of rough diamonds of desired quality, at a competitive price. They source rough diamonds from a variety of suppliers in Hong Kong, USA, Russia and the local Indian market. The company has acquired 95% stake in M. B. Diamonds, a LLC registered in Russia in March 2008 to enable them to import high quality and competitively priced rough and semi-processed diamonds from Russia. They supply the polished diamonds primarily to wholesalers, jewellery manufacturers, traders and retailers based out of Hong Kong, South East Asia, USA, India and other countries.

Key strengths
• Integrated player with presence across the value chain
• Promoters experience of over four decades in the Gems & Jewellery industry
• Expertise in processing larger sized stones.
• Strong designing and production capabilities with modern equipments
• Well diversified customer base

Objects of the issue
• Establishment of CERES and GWILD stores
• Establishment of jewellery manufacturing and diamond processing facilities
• Invetsment in subsidiary company
• Working Capital Requirement

Company Details:

JAIPUR - 302003

Tel : +91-141-2574175

Email :
Website :

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