Saturday, May 05, 2007


Type of Issue : Book Built
Issue Opens: 30 April, 2007
Issue Closes: 08 May, 2007
Issue Size : 5,100,000 (No. of Shares)

Lower Price Band : Rs.129
Upper Price Band: Rs.150

Application Multiple: 45 and in multiples there off starting with atleast 45 shares.

Maximum Shares: 630(for Retail)

Information URL :
Prospectus URL :

ISSUE Description:

Company Background:

MIC Electronics began its operations in 1988. Its business is broadly divided into Media, Infotech & Communications & Electronics. The Media group is primarily responsible for the development, production and sales of video displays, text, graphic animation displays and display services including lease/rental of LED video walls etc. The infotech group provides telecom software solutions in areas of telecom network management, Telecom Switch Access and Computer Telephony domains. The communication & electronics group has diversified products including the Digital Loop Carrier (DLC) on optical fibre on Synchronous Digital Hierarchy (SDH) Ring, broadband DLC for triple play (voice/video/data) applications, Code Division Multiple Access (CDMA) / Global System for Mobile Communication (GSM) based Wireless in Local Loop (WLL) terminals and phones, Hand Held Computers (HHC) with in-built GSM/CDMA modems.

Objects of the Issue:

a) Setting up additional facility for manufacture of LED Video Modules b) Investment in LED video display systems to be used for rental/leasing business c) Investment in design & development of 3D stereoscopic displays d) Investment in market development e) For acquisition of Infostep Inc USA

Key Financials for year ended March 31, 2006
Revenue Rs 1013.94 Mn PAT Rs.154.76 Mn
EPS Rs.18.17 NAV (Rs.) 55.09
RoNW % 31.57


MICELs main area of focus is outdoor LED displays. The ad spend on outdoors advertising is increasing. This combined with growth of LED display market ( for both outright purchase as well as rentals) is growing. In its other business segment telecom segment, the telecom service providers are increasing their spend. Thus MICEL is poised to capitalize its expertise in high growth markets. Apply aggressively for listing gains.